The Most Enticing Benefit-
Driven Headline You Can
Write Goes Here
Learn to be able to achieve this incredible goal… even if you have this
[major objection]!
This subheading should target a pain point
that your online course can solve
Don’t rush to introduce your course, but instead be really
specific when you describe exactly how it feels to have
this problem. You want your reader to start nodding and
thinking “Yes, that’s exactly my problem!
Once you’ve really made the pain clear, it’s time to
agitate it. Indulge in how this problem gets worse. Why
is it frustrating? Why does it feel so awful? What is it
that makes the problem so problematic?
After a few short paragraphs, you should have your
readers 100% focused on the issue and how bad it is.
Introduce Your Online Course Title
Here you want to write a short paragraph that quickly explains exactly what your online course is and how
it’s the perfect solution to the problems you’ve been talking about in the previous section. Keep it short, but
provide the essential information they need to be able to make sense of what’s coming. For example, make
sure they know that it is an online course designed to teach them how to achieve their goal
This paragraph here is to explain how your online course works. Tell them what exactly will happen after
they sign up. Do they get access to all of it straight away? How much time will it take them to complete the
course? What result will they get at the end?
BENEFIT 1
Use this section to highlight the main features and/or main benefits of your product.
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sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
BENEFIT 2
Use this section to highlight the main features and/or main benefits of your product.
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BENEFIT 3
Use this section to highlight the main features and/or main benefits of your product.
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About (Author Name)
Write this section in third-person, meaning you should not use the words ‘I’ or ‘We’ or ‘Me’. Instead, talk
about the author objectively using 'he' or 'she' even if you are the author! It’s time to show off your
achievements and prove why you are the right person to be writing this topic.
But just after you’ve talked yourself up, make sure you end on a friendly note. You don’t want to sound intimidating, you want to sound knowledgeable and friendly.
Christian Doe
Architect
Pull out a few key words for a testimonial title
These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting.
Christian Doe
Architect
Pull out a few key words for a testimonial title
These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting.
Christian Doe
Architect
Pull out a few key words for a testimonial title
These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting.
Course Modules
Show them what’s in the course
Explain exactly what this module will teach them, and use names of individual lessons if you
can. You might want to include the number of lessons, the length of each lesson, or any other
information. But make sure you focus on the benefits that the customer would get just by
taking this module on it’s own
Explain exactly what this module will teach them, and use names of individual lessons if you
can. You might want to include the number of lessons, the length of each lesson, or any other
information. But make sure you focus on the benefits that the customer would get just by
taking this module on it’s own
Explain exactly what this module will teach them, and use names of individual lessons if you
can. You might want to include the number of lessons, the length of each lesson, or any other
information. But make sure you focus on the benefits that the customer would get just by
taking this module on it’s own
Keep it short, but provide the essential information they need to be able to make sense of what’s
coming. For example, make sure they know that it is an online course designed to teach them how to
achieve their goal
42%
increased
Conversion Rate
57%
increased
Functionality
32%
increased
Product Sales
Now it’s time to introduce your Bonuses!
What else is there in the course that you haven’t
explained in your modules above? Even if it’s a
regular part of your course, if you haven’t mentioned
it at all on your sales page yet, then it’s time to
introduce it in this section as a Bonus. If you’re not
sure what to put here, then check out our article
on 6 great ways that you can increase the perceived
value of your online course
Tell them all about this other great thing that they also get. Maybe it’s access to a
members-only facebook group or online forum. If so, tell them about it here!
Tell them why this bonus feature of your course is going to help them achieve even more than what you’ve already outlined in the modules above.
1-on-1 coaching calls, downloadable workbooks, cheat sheets… whatever it is, mention it in this section.
1-on-1 coaching calls, downloadable workbooks, cheat sheets… whatever it is, mention it in this section.
Need to describe something in more detail? Want to tell a story to help your visitor connect
with you and your brand? Want to highlight some example use cases? Looking to describe
the pain point your product solves? This text section is where all this story-telling and
copywriting belongs.
You can duplicate this section and use it in multiple places on your sales page, wherever
you need to elaborate on something.
Note: keep your paragraphs short to avoid the "wall of text" effect and mix things up with
text highlights and sub headings.
This section is all about price anchoring. In a moment, your visitor will be seeing the price
of your online course, so you want to begin talking about the value of your course in this
section so that when they finally see the price, they feel that it is reasonable.
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These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should
focus on how great the course teacher is and why they are worth trusting. If you haven’t got
great testimonials yet, then check out our article on the secret to getting raving testimonials
for your online course
Pull out a few key words for a testimonial title
These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.
Pull out a few key words for a testimonial title
These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.
Pull out a few key words for a testimonial title
These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Download our free guide to learn the 5 secrets to effortless persuasion and get started today.
This is your final chance to offer a personalised encouragement to your visitor. Warmly explain that this course is something you are proud of and that you hope to they’ll sign up so you can help them overcome their problems and get that amazing result!